In building a brand, packaging plays a central role in differentiating and strengthening identity. In this article, we explore the importance of packaging and how it can take a brand to the next level. Striking Visual Identity Packaging is a visual extension of the brand. Through the design, colors, typography and logo present on the…
Branding
Colors play a key role in branding as they have the power to create a unique visual identity for a brand and influence consumer perception. In this article, we will delve deeper into the importance of colors in branding and highlight some precautions to consider when choosing and using colors to strengthen a brand's identity.…
The logo is the cornerstone of a brand's visual identity. This is the graphic element that represents the essence, values and personality. In this article, we explore the importance and how it plays a key role in a brand's success. Identification and Recognition The logo is the face of a brand. It is the visual…
Editorial design is an art form that combines creativity and functionality to tell stories through the layout of print and digital publications. Its main goal is to create a compelling and engaging reading experience that allows readers to immerse themselves in the content. In this article, we explore the importance of editorial design, its main…
Uma marca de sucesso é um dos ativos mais valiosos de qualquer negócio. Esta é capaz de criar uma identidade única, gera confiança e estabelece uma conexão duradoura com os clientes. Mas como construir uma marca de sucesso que se destaque num mercado competitivo? "77% of consumers buy items based on their brand name rather than…