Blog - UNIFY

In this article, we'll explore the relevance of video marketing and how this approach can boost a brand's success. Attracting Audiences Videos have a unique ability to attract people's attention. Visual and auditory content allows for a more immersive experience, making audiences more likely to engage with the message being conveyed. Through captivating stories, product…

These days, a brand's digital presence is more crucial than ever. With the increased use of the internet and social media, companies need to be where their customers are, which includes having a relevant and well-managed blog A blog can be a powerful tool for strengthening a brand's online presence and achieving a number of…

In an increasingly connected world, a digital presence is essential to the success of any brand. In this article, we will explore effective strategies to improve your brand's digital presence and reach a wider, more engaged audience. 1. have a Responsive and Attractive Website Your website is your brand's digital business card. Make sure it…

Since 2018, Facebook has faced accusations of misleading advertisers by expressively increasing viewership metrics and charging for ads that consequently would not reach the end user. The documents that have come to light show email logs between employees and product managers communicating to executives statistics and reach projections that appear erroneous to users, giving them…

Making a marketing plan is anything but simple or quick. In fact, there are many hours spent analysing data, trends and information to design the best strategy for each client. In this article we tell you about some of the most commonly used analyses.   PEST(EL) Analysis The PEST analysis is focused on the macro-environment,…

A major controversy surrounded WhatsApp at the very beginning of 2021 and a change in privacy policy was largely responsible. It was widely reported in the media that WhatsApp users would mandatorily have to allow the sharing of their data with Facebook to continue using the messaging platform. This means sharing their phone number, IP…

The arrival of a new year also represents a series of changes and emerging trends in a wide range of areas. With regard to the website, 2021 reserves several new features, but also the continuity of some behaviours. All to discover now!  1. Dark mode Gone are the days when light tones dominated the internet.…