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Blog - UNIFY™

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Does Facebook fake metrics to make more money from advertising?

Since 2018, Facebook has faced accusations of misleading advertisers by expressively increasing viewership metrics and charging for ads that consequently would not reach the end user. The documents that have come to light show email logs between employees and product managers communicating to executives statistics and reach projections that appear erroneous to users, giving them…
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Uncategorized

Key analysis in Marketing

Making a marketing plan is anything but simple or quick. In fact, there are many hours spent analysing data, trends and information to design the best strategy for each client. In this article we tell you about some of the most commonly used analyses.   PEST(EL) Analysis The PEST analysis is focused on the macro-environment,…
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Uncategorized

Whatsapp forces users to share data with Facebook?

A major controversy surrounded WhatsApp at the very beginning of 2021 and a change in privacy policy was largely responsible. It was widely reported in the media that WhatsApp users would mandatorily have to allow the sharing of their data with Facebook to continue using the messaging platform. This means sharing their phone number, IP…
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Tendências web 2021
Uncategorized

Web trends for 2021

The arrival of a new year also represents a series of changes and emerging trends in a wide range of areas. With regard to the website, 2021 reserves several new features, but also the continuity of some behaviours. All to discover now!  1. Dark mode Gone are the days when light tones dominated the internet.…
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10 websites a viirar quando a veia criativa nos fallha
SecurityWeb

10 websites to inspire your creative vein

If you're a designer you know what creative blockages are and the need to look for inspiration when that happens.  In this article you will find 10 sites that can help you overcome those moments and activate your creativity. 1. Designinspiration If you're looking for inspiration related to Graphic Design, Photography, Art or Architecture, this…
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Certificados SSL
SecurityWeb

SSL Certificates: Why are they important?

A crucial aspect when it comes to a website is security. At a time especially marked by the concern of users with online identity theft and the preservation of personal data, there are some solutions that can ensure the preservation of security.  In today's article we talk about SSL certificates.  What is a SSL Certificate?…
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Será que vale a pena apostar no email marketing? Como garantir que temos sucesso nesta estratégia? Todas as resposta neste artigo!
Marketing

Email Marketing: is it really worth in 2019?

Who ever heard that no one gives importance to newsletters, raise your finger! I believe that, like me, you have heard this a lot of times. But, it is really true? Is investing on such communication a wast of resources? I Believe not and i will show you why in this article. 1. Almost 98%…
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Instagram
Instagram

Instagram: Have you heard the latest news?

Instagram has changed over time and there are several changes the social media has made over time. If you can't go a day without looking through your feed, now know the latest changes that have been announced. The dark mode was a novelty announced and shared by big users at the beginning of this month.…
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