Blog - UNIFY™

Since 2018, Facebook has faced accusations of misleading advertisers by expressively increasing viewership metrics and charging for ads that consequently would not reach the end user. The documents that have come to light show email logs between employees and product managers communicating to executives statistics and reach projections that appear erroneous to users, giving them…

Making a marketing plan is anything but simple or quick. In fact, there are many hours spent analysing data, trends and information to design the best strategy for each client. In this article we tell you about some of the most commonly used analyses.   PEST(EL) Analysis The PEST analysis is focused on the macro-environment,…

A major controversy surrounded WhatsApp at the very beginning of 2021 and a change in privacy policy was largely responsible. It was widely reported in the media that WhatsApp users would mandatorily have to allow the sharing of their data with Facebook to continue using the messaging platform. This means sharing their phone number, IP…

The arrival of a new year also represents a series of changes and emerging trends in a wide range of areas. With regard to the website, 2021 reserves several new features, but also the continuity of some behaviours. All to discover now!  1. Dark mode Gone are the days when light tones dominated the internet.…