Who ever heard that no one gives importance to newsletters, raise your finger!
I believe that, like me, you have heard this a lot of times.
But, it is really true? Is investing on such communication a wast of resources?
I Believe not and i will show you why in this article.
1. Almost 98% of the people have email
Whether it’s personal account or a corporate account, the truth is that nowadays having an email is almost that common has to have a traditional mailbox and with a great advantage – we can open this mailbox anywhere and anytime we want. Thus, through email we can reach almost the entire market, attract new clients, increase awareness and sales.
2. Messages are really delivered
Unlike ads on social media or any other form of paid communication, where we don’t know with exactly who saw, interacted or clicked, with email marketing we can know if the messages were delivered and to whom. By sending an email, you can know to which people the email arrived received and if there was an error that did not allow the message to be sent to any contact in your database. (Extra tip: if there are a wide number of clients to whom the messages din nor arrived, you should to review the entire database, check data and update all the information necessary).
3. Emails can be personalized
Email marketing is the perfect platform if you want to pass a message to a well-defined target. Imagine that you have a pet store and you have a promotion with dog toys. Maybe you just want to sell and email to the clients who have a dog and not to the nice couple that visit your store every week but only have cats. No matter how much they like your store, they won’t buy a dog toy simply because they are not interested to.
It is this type of segmentation that allows you to send the most relevant message to each of the contacts you have on your list. Besides, with the data available you can send a message to which one of your contacts in particular. For example, you can include the name of the client in your message – a detail that can make the difference.
After all, we all like when somebody talks to us and apparently to nobody else.
4. The opening rate is increasing
A study by Emarketer shows that email opening rates are increasing, proving that email marketing is not dead, but more alive than ever.
5. Email marketing is the tool with the best ROI (Return on Investment)
Perhaps this the data that blows up the most pessimistic theory. More than a Google Ads campaign ou social media ads, email marketing proves to be the best tool when it comes to return on investment.
The secret is to know well our audience, know their needs and desires our offer to it.
If you were convinced with the success that email marketing can represent, I’ll give you two platforms that can be used in this type of communication.
MailChimp
Mailchimp is probably the most known tool around the world and allows to create and configure email campaigns in a very simple and intuitive ways.
It is possible to use the platform in a free way, that allows 1000 contacts and 10 thousand emails per month (limited to 2 thousand emails per day).
The platform offers various contact importation options and several templates that can be used (specially useful to those who don’t have programming knowledges).
There are other plans that can vary depending to the number of contacts, with more functionalities and possibilities of personalization, like the possibility to perform A/B testing.
E-goi
E-goi And because in Portugal we don’t get to stay behind, here is E-goi.
Totally Portuguese, this platform offers several templates that can be used and fully customized depending on the message to sent. For those who are looking for something more personalized, there’s the possibility to create a newsletter from scratch or ask the E-goi team to do the work (in this case, you have to pay an extra).
Monotoring the results is done in an almost automatic way, with reports generated almost in real time and with the possibility to import the data.
With this article it is clear that email marketing is far from having the days counted. The secret is to pass the right message, to the right people at the right moment.
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