Alutaipas

Alutaipas is a company specialized in aluminum frame accessories, which offers personalized, high quality solutions for its clients.

The branding process began with an analysis of the market in which Alutaipas operates, identifying the competition, trends and client expectations. Based on this analysis, we were able to define the brand positioning, in other words, the value proposition that the company offers to its clients and that distinguishes them from the competition.

This was then followed by the definition of a visual identity, with a logo and a color palette that would reflect their values.