The challenge was to turn the world of barbershops upside down. The result was the creation of a very original identity, seeking to reflect the area of activity and the city where the barbershop is located: Braga.
Praga barbershop is born from the passion and enthusiasm for art, born to satisfy the highest demands of the modern man. Values such as professionalism and rigor, were transferred to the brand identity, making it perceived as a brand of trust by its consumer.
⁃ Originality and Creativity
⁃ Spreading the feeling of trust
⁃ Emphasis on the needs of the audience