Provide every home with technological solutions that promote convenience and comfort: this is Home‘s mission. Our mission was to bring this dimension to the brand identity.
To improve the brand positioning, a market research was developed in order to capture the competition and the target audience. After outlining the goals, the Naming and Logo were designed according to the concept of Innovation, Architecture and Technology.
⁃ Develop an identity aligned with the HOME´s purpose.
⁃ Create a positive placement in the consumer’s mind
⁃ Convey values such as quality and technological innovation